«Big Troika» supported the launch of the All-Russian campaign «Water of Russia»: digital technologies for environmental volunteering

On 27 May 2025, the Rossiya Segodnya International Multimedia Press Centre in Moscow hosted a press conference dedicated to the launch of the new season of the nationwide campaign «Water of Russia». During the event, Big Troika’s digital solutions were presented, aimed at organising mass shore clean-ups and engaging thousands of volunteers across the country.

The «Water of Russia» campaign is a key initiative of the federal project «Water of Russia», implemented as part of the national project «Environmental Wellbeing». The press conference was attended by representatives of government agencies, public organisations, the media community and businesses. Artem Sedov, CEO of Bolshaya Troika, spoke on behalf of the company.

«Our task is to put a handy tool into the hands of volunteers, which will not only simplify participation in the campaign, but will also help them initiate environmental events themselves. We believe that this is not just a digital aid, but the development of a real community — active, proactive and united by a common goal. When people have simple and clear tools for participation, environmental volunteering becomes part of everyday culture - conscious, engaging and realy effective», — emphasised Artem Sedov.

The press conference was also represented by Tatyana Bokova, Deputy Head of the Federal Water Resources Agency, Andrey Matsurov, Deputy Director of the Analytical Centre of the Ministry of Natural Resources and Environment of Russia, Evgeny Kim, Minister of Natural Resources and Environment of the Smolensk Region, Yulia Mikhalkova, actress and TV presenter, and Natalia Knyazeva, representative of the youth environmental project.

The participants discussed the results of the federal project «Preservation of unique water sites», plans of environmental activities for 2025, announced the All-Russian competition of volunteers «General Gathering» and key eco-festivals of the year. Special focus was placed on environmental education, involving youth and families in volunteer activities, and positioning water resources as a strategically important element of national well-being.

The «Water of Russia» campaign annually brings together more than one and a half million participants across the country. More than more than 28 thousands events are planned for 2025 — from mass shore clean-ups to environmental lessons, seminars and cultural initiatives.

«We are grateful to the organisers for the opportunity to be part of this important project. We are convinced that real change begins with each of us - with active participation, understanding and a desire to work together to take care of nature and the future of our country», — summarised Artem Sedov, General Director of Big Three.