«A.PRO» presented digital solutions for environmental volunteering at the «Ecology» forum

On 5 June in Moscow within the framework of the XVI International «Ecology» forum «A.PRO» Company took part in the panel session «Team of Change: Training and Support of Volunteers». The speaker was Evgeny Benzak, Deputy General Director of the company.

The focus of the speech was the development of the digital platform «Ryabina» (Re-Bin), designed to organise and expand environmental actions across the country.

«Our task is to make participation in the environmental agenda as accessible and understandable as possible. “Re-Bin is a digital ecosystem that helps engage thousands of volunteers, coordinate their actions and collect reliable analytics. All this is the basis for sustainable and transparent eco-initiatives», said Evgeny Benzak.

The «Ryabina» platform is used to organise mass eco-actions, including rubbish container site inspections. Participants receive points for each successfully completed inspection, which encourages engagement and regular participation. The simplicity of the interface and flexibility of settings make the service an effective tool for both corporate and municipal initiatives.

The session was supported by the brand «Vkusno — i tochka» and brought together environmental experts, representatives of public organisations, businesses and government agencies. The main focus was on effective approaches to volunteer training, digital coordination mechanisms and best practices in supporting volunteer movements in the regions.

The International «Ecology» forum is held annually with the support of the State Duma and the Ministry of Natural Resources of Russia. In 2025, the event brought together more than 1200 participants and became a key platform for discussing practical solutions for the implementation of the national project «Environmental Wellbeing».